kids apps


Kids Apps – The rise of ‘Play’

Posted on April 18th, by Darren in Uncategorized. No Comments

Here at Studio POWWOW we are seeing a growing trend in kids’ apps that are becoming more about ‘Play’ rather than educational apps or “edutainment”. Many developers are now referring to their apps as ‘toys’ rather than games. We can see how many developers are taking the concepts of how children play with non digital toys such as Lego and dolls and converting this to a digital experience for children.  With these apps, there are no goals, just toys to play with.

Toca Boca

Toca Boca makes digital toys for kids on iOS devices. They believe that playing and fun are the best way to learn about the world. They aim to make apps that stimulate the imagination by letting kids create their own way to play with their apps.

Toca Boca apps also aim to address the emotional needs of children. They create a wider … Read More »